NATIONAL SALES AND MARKETING AWARDS
Record-breaking night as Canadians strike gold in desert
January 23, 2010
Gale Beeby
REAL ESTATE EDITOR
LAS VEGAS– If I were a betting woman, I would have put my money on the Canadian entries in the National Sales and Marketing Awards 2010, held here Tuesday night at the elegant Caesar's Palace.
It was a record-breaking evening for Montana Steele Advertising, which won a total of nine gold trophies (out of 46 nominations). The sales team of In2ition – led by Debbie Cosic and and Mira Tomljenovic – took home three trophies, and the folk from LA Inc. snagged two awards.
Joe Latobesi of Montana Steele, here with his "date," son Andrew, was thrilled by the golden evening, with most of the awards coming from their campaigns for Liberty Market Lofts and 1Bloor.
"I'm Joe Latobesi from Montana Steele, and I love Las Vegas," he said, after being presented his third award of night.
Their nine wins broke a single-agency record by two, said Lisa Parrish of The Nationals production team.
In2ition repeated their 2009 win as Sales Team of the Year, an unprecedented victory. Cosic thanked their "hard working and tireless team" for making their company such a success.
Cosic and Tomljenovic also won Sales Manager of the Year, and a third trophy was presented to them for Best Brochure for a Community (where they tied with Montana Steele) for SigNature Development's Triumph Communities in Schomberg.
LA Inc., which was represented here by vice-president David Klugsberg, won for On the Boards — Ad, for Context Development's The Liberty District (this award is for a campaign that has yet to be launched).
Klugsberg also accepted gold for Best Internet Marketing Campaign — E-Blasts for Market Wharf, also a Context development, which he thanked for giving them a great platform to create a one-of-a-kind marketing opportunity.
Latobesi summed up the evening by saying, "we really do great work in Canada."
I really should have bet on the Maple Leafs!
CANADIAN GOLD AWARDS
In2ition
Debbi Cosic and Mira Tomlje
Sales Team of the Year
Sales Manger of the Year (Cosic and Tomljenovic
Best Brochure for a Community (Triumph Communities by SigNature Developments)
Montana Steele
Rene Desantis, Andy Desantis and Joe Latobesi
Best Brochure for a Community — Magazine Format (Liberty Market Lofts by Lifetime Developments and BLVD *Developments)
Best Brochure for a Community (1 Bloor, Bazis International)
Best Radio Commerical (London on the Esplanade by Cityzen Group)
Best Colour Ad (Liberty Market Lofts)
Best Print Campaign (Liberty Market Lofts)
Best Signage (Liberty Market Lofts)
Best Overall Ad Campaign (Liberty Market Lofts)
Best Design of an Attached Home Plan (1 Bloor)
Attached Community of the Year (1 Bloor)
LA Inc.
Lawrence Ayliffe and David Klugsberg
On the Boards — Ad (The Liberty District, Context Development)
Best Internet Marketing Campaign — E-Blasts (Market Wharf by Context Developments)
Toronto Star